Lastest Marketing
Free Business Market Sites
We're offering all local businesses* the opportunity to try SMS Marketing's Strategic Market Sites for free! In an effort to continue to grow our business marketing network we will design a one page web site for any qualifying business in Hampton Roads Virginia. Your business market web site will be linked to other local business web sites within the network. This is an opportunity to have your business marketed on the Internet, and can be linked to your existing web site if you already have a web presence.
We provide web design, including flash and video, and business marketing consultation. We can also create promotional business marketing materials like coupons, postcards and brochures. Our primary goal is to help your get your business noticed, find you more customers, and provide affordable business marketing solutions.
*Open to businesses in the following Virginia cities:
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Virginia Beach
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Chesapeake
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Norfolk
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Portsmouth
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Suffolk
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Newport News
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Williamsburg
Contact Us
The Market Site Concept
What is a market site? - A market site is an on-line marketing tool designed to market a specific promotion, offer, service, or discount. It is limited to specific information and facts. Similar to a promotional brochure. Its main purpose is to promote your business as specifically as possible.
Maybe you're thinking I already have a web site, how is this different? - A market site is a web site, but marketing makes it go! It's a lean, mean, marketing machine! We build it to sell, then fuel it with marketing power.
A typical business owner gets a web site and fills it with all the great stuff and details about his or her business, then sends it out on the Internet to hopefully attract some new customers. He or she then gets involved in the running their business and doesn't think much about their web site. Sometimes they even forget about it and it just drifts in cyberspace till they no longer remember much about it or what it's communicating about their business. The occasional visitor sees a site that hasn't been updated, has outdated information, or has broken links and missing photos.
A web site requires almost constant attention, content has to be updated regularly if you want your site to be found by search engines and more importantly your customers. When your site is reviewed by a search engine spider it expects to see new content each time. otherwise it may not visit as often. That means the person searching for a business like yours, finds someone else, and not you.
Strategic Business Partners
Corporations know the value of partnerships. In fact many of them couldn't function without the many other smaller businesses that provide needed parts and services. Years ago I worked for a transportation company that served General Motors as its main client. A fleet of trucks would travel the eastern part of the U.S. and extended into Canada picking up needed parts to build GM vehicles. General Motors was using a just in time production model so when a needed part ran out it could shut down production. At one point parts had to be flown in so the assembly line could start to move again.
Corporations also partner against larger rival companies in order to survive. Small computer companies and part suppliers have join together in the past to compete against larger companies like Apple and Microsoft. This can be of benefit to the larger companies to a degree if they cannot fill demand for the entire market; it takes the slack off, so to speak. Companies use SBP's in marketing all the time. A soft drink company may partner with a snack food company on an advertising campaign.
You don't need to be a General Motors, or Microsoft to utilize SBP's, there are opportunities for any size business to create these relationships. A restaurant can partner with a local school. A small business can partner with other businesses in the area. A business could save hundreds of dollars just by doing cooperative advertising with other local businesses. As a young man delivering newspapers an enterprising business woman paid me to insert her business flyer into the Sunday newspaper, a good place for her advertisement to be seen.
Your SBP’s can be long standing or created for just one event. Organizations partner with businesses this way for fundraising. A scout troop partners with a convenience store for a car wash on a Saturday to take advantage of business traffic. The business gains traffic from all the extra cars pulling into their parking lot and many of those additional customers may grab a soda and hotdog while waiting.
At SMS Marketing we’ve created a small business marketing network which utilizes the Internet and web pages to promote and drive traffic to local businesses. The benefit of the program is essentially two-fold. First business links appear on all network pages so someone searching a page has the opportunity to visit other pages as well. Secondly, everything that is done within the network helps everyone else involved.
On the Internet the key to success is getting your page seen, and this involves associations and relationships. I tell my clients it’s all about who you know and how good the relationship is when it comes to search engine optimization. Within the network if one page is ranking higher than essentially all the links within that web site are ranking higher and have a better opportunity to be seen. Also we have done some traditional print advertising to promote our business as well as client businesses that promotes the businesses already involved.
In tough economic times every business no matter how big or small needs to effectively market while getting the best value for their advertising dollars. Our affordable web Market Sites is a program that is cost effective and taps into both a business network but also social media networks, as clients receive marketing on large social networking sites and video media sites. Clients have gone from no web presence to high page rankings on Google in just a few weeks. We assist our clients in their web marketing by essentially managing it for them on a monthly basis. This allows them to better serve their customers in doing what they do best.
Social Networking & Business Marketing
Today social networking sites have become the #1 on-line activity, Strategic Market Sites use the power of these networks to boost traffic to your business and to business web sites. Our system of business promotion using SNS, as well as additional sites to which market sites are linked, help more people find you, without you having to spend time trying to find them. We create the marketing and then do the marketing for you.
Connect Yourself To the Local Business Marketing Web
Imagine a local newspaper. Newspapers as you probably know are able to be published for two reasons, one they sell advertising to local businesses and two, they sell subscriptions to people in the community. Businesses are willing to advertise because people in the community are loyal readers and they know that their business ad will be seen. If the advertisement is compelling enough then readers will go to the business to take advantage of the offer in the ad.
If you took away everything except the ads you'd have a collection of local advertising messages and the reader would inevitably choose which offer was of the most interest to them. Newspapers, however, are about news so advertisers try to appear on a page that has the most compelling news that will be read by the most readers, ads on these pages tend to cost the most.
Think of Market Sites as the group of those compelling ads from the newspaper only the reader is viewing them on-line and has foremost your "ad" in mind. They visit your market site and get valuable information about your business, more than just an ad, maybe more like a TV commercial if your site has video. While on your site they also see banner ads from other local businesses and might be compelled to visit another local site, to see for example a local restaurants lunch specials. They visit the restaurant site and see a banner for another local business that has something they are interested in, staying the whole time with local businesses.
By connecting local businesses together it utilizes the T.E.A.M concept, Together Everyone Achieves More ! Most web sites are about informing about a single business, Market sites are about creating a compelling, inviting marketing message, and then connecting it to other local sites to drive traffic to everyone's sites through the local business marketing web.
We're listed in Virginia Beach website design section of Virginia website design directory at Finders - web designers directory
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